For those of you who are Bachelor fans, you will know that social media drives audience engagement in the Bachelor and all other shows that stem from it. ABC produces the Bachelor, Bachelorette, and Bachelor in Paradise, all with Chris Harrison as the host, and all evoking quite a bit of emotion from viewers. And what better place to take your long list of emotions than social media?
Last Monday, the second season of the Bachelor in Paradise wrapped up with “the most dramatic finale ever” (for those of you that aren’t fans of the show, that is how Harrison describes basically every single finale). But this season's final episode of the Bachelor in Paradise didn’t disappoint. Here’s how the show works: a mix of previous bachelor/bachelorette contestants are invited to “paradise”, which is just a large house in Mexico. Throughout the season, various other past contestants show up to spice things up in paradise. There is sort of a whatever happens, happens attitude and in the end, the couples that are left have the choice to stay together or leave paradise alone. Riveting. I only tuned in to the last few episodes of this season of the Bachelor in Paradise, but I definitely did not miss any drama. More importantly, social media kept me updated and thoroughly entertained.
What I find most interesting about the Bachelor in Paradise is that they have an “After Paradise” discussion where they ask viewers to tweet their comments, concerns, and questions using the hashtag #afterparadise. By doing this, viewers have the chance for their questions to be answered or their comments to be mentioned during the conversations that occur on this “After Paradise” show. According to Nielsen Social, the there were 22,000 tweets about the Bachelor in Paradise and about 5,293,000 impressions or the number of times any Tweets about the Bachelor in Paradise were seen. That is a lot of social media action. Twitter is a powerful tool and in my opinion, ABC uses it incredibly well, especially with their Bachelor shows. Each and every episode of the Bachelor in Paradise evokes emotion and every viewer has an opinion. Twitter gives viewers the opportunity for their voice and their opinion to be heard, and possibly “retweeted” by others who feel the same way. When you feel strongly about something, where do you take your emotion and your opinion? I am sensing a common theme here in that producers are engaging viewers in a conversation, and in turn, viewers are gaining perspective from others opinions and observations. The audience is being connected and watching a TV show feels more like a real, human interactive experience.
As you can see, people feel very strongly about the events that occurred on the Bachelor in Paradise and After Paradise
Even Kris Jenner, who is completely unrelated to the show, was drawn into the drama and the conversation.